There, I’ve said it. I’ll probably have my Ad Man card revoked, but if I can save just one small business, one start-up, one store owner from getting the “branding” pulled over their eyes it will be worth it.
Are you in or are you out? I can spend my entire day on the intake… checking email, reading posts, absorbing big data, putting out fires, planning, revising, revisiting, Googling this and that. I bet you can too.
Results. Heroes. Ego. Your business doesn’t have to deliver all three, but in 2013 you need to give them at least one. And to be honest, if Results is all you’ve got to offer, you better deliver Ego or Heroism as well.