“branding” is snake oil for small businesses

Fasone AdminFasone News

There, I've said it. I'll probably have my Ad Man card revoked, but if I can save just one small business, one start-up, one store owner from getting the “branding” pulled over their eyes it will be worth it. In the history of marketing mumbo-jumbo … Read More

3 things Kansas City consumers want now

Fasone AdminFasone News

Results. Heroes. Ego.  Your business doesn't have to deliver all three, but in 2013 you need to give them at least one. And to be honest, if Results is all you've got to offer, you better deliver Ego or Heroism as well. Every single one … Read More