If you looked at your sales over the last year(s) you’ll see peaks when sales are really up and valleys when sales are dismal. Many small business owners (and inexperienced advertising “experts”) will try to spend their way out of a sales valley. The problem … Read More
Design changes everything. Want to change your bottom line? Change your design. We all buy products and services to remind ourselves, and to show everyone in Kansas City, “THIS is who we are” “THIS is what we stand for.” Think about how many bottles of … Read More
I’ve had my ideas shot down for every conceivable reason…
Results. Heroes. Ego. What do your customers want? Results. Heroes. And to feel good about themselves (Ego). Your business doesn’t have to deliver all three, but you need to give them at least one or you won’t be in business for very long.
Sell from the inside, out. It’s one of our founding principles. Get your staff and managers behind your advertising and your advertising can’t miss. If they’re not behind it, living it — if your customer service doesn’t match your ad’s promise — then it doesn’t … Read More
Customers have never been harder to catch in Kansas City. Smartphones. Tablets. Streaming video. DVRs. Network TV. 500 cable channels. Video on demand. Your customers are watching their favorite programming on their time, in their own ways. They’re price shopping while standing in your store. … Read More
You suck (at something) and that’s your leading edge for growth. Yes. You’re good enough, smart enough and darn it, people do like you, but your small business will never grow until you look deeper and admit that “you suck.” Once you know your suck-factor, … Read More
To make friends. It's really that simple (and complicated). But if we're not continually making friends with our Kansas City neighbors, then we're not going to be in business much longer.
Most small business owners loves the idea of social media, “it’s free!” Then reality hits, “this takes too much time.” And so those small biz social media accounts go fallow. Can you invest 18 minutes a day? If so, Hootsuite put out a pretty smart … Read More