Hunt when the ducks are flying.

Fasone AdminFasone News

If you looked at your sales over the last year(s) you’ll see peaks when sales are really up and valleys when sales are dismal. Many small business owners (and inexperienced advertising “experts”) will try to spend their way out of a sales valley. The problem … Read More

Results. Heroes. And Egos.

Fasone AdminFasone News

Results. Heroes. Ego. What do your customers want? Results. Heroes. And to feel good about themselves (Ego). Your business doesn’t have to deliver all three, but you need to give them at least one or you won’t be in business for very long.

Want your advertising to work? Sell from the inside, out.

Fasone AdminFasone News

Sell from the inside, out. It’s one of our founding principles. Get your staff and managers behind your advertising and your advertising can’t miss. If they’re not behind it, living it — if your customer service doesn’t match your ad’s promise — then it doesn’t … Read More

Catch me if you can.

Fasone AdminFasone News

Customers have never been harder to catch in Kansas City. Smartphones. Tablets. Streaming video. DVRs. Network TV. 500 cable channels. Video on demand. Your customers are watching their favorite programming on their time, in their own ways. They’re price shopping while standing in your store. … Read More

Manage your social media in 18 minutes a day.

Fasone AdminFasone News

Most small business owners loves the idea of social media, “it’s free!” Then reality hits, “this takes too much time.” And so those small biz social media accounts go fallow. Can you invest 18 minutes a day? If so, Hootsuite put out a pretty smart … Read More