Results. Heroes. Ego. What do your customers want? Results. Heroes. And to feel good about themselves (Ego). Your business doesn’t have to deliver all three, but you need to give them at least one or you won’t be in business for very long.
Sell from the inside, out. It’s one of our founding principles. Get your staff and managers behind your advertising and your advertising can’t miss. If they’re not behind it, living it — if your customer service doesn’t match your ad’s promise — then it doesn’t … Read More
Customers have never been harder to catch in Kansas City. Smartphones. Tablets. Streaming video. DVRs. Network TV. 500 cable channels. Video on demand. Your customers are watching their favorite programming on their time, in their own ways. They’re price shopping while standing in your store. … Read More