Bullet Points Kill

Fasone Admin Fasone News

Overwhelming your prospective customers with data, and bullet points in an attempt to answer every possible question is easy. Oh, it feels like you’re doing a lot of work, but all you’re really doing is stating the obvious – and the obvious is quickly forgotten.

Where’s the creativity? Where’s the risk? Where’s the storytelling?

Smarter, more effective marketing creates a vacuum that your product or service can fill. Amp the awareness of a problem. Demonstrate the opportunity your business creates. Kill the bullet points. Tell your story.