Overwhelming your prospective customers with data, and bullet points in an attempt to answer every possible question is easy. Oh, it feels like you’re doing a lot of work, but all you’re really doing is stating the obvious – and the obvious is quickly forgotten.
Where’s the creativity? Where’s the risk? Where’s the storytelling?
Smarter, more effective marketing creates a vacuum that your product or service can fill. Amp the awareness of a problem. Demonstrate the opportunity your business creates. Kill the bullet points. Tell your story.