What a difference a year makes. You’ve probably noticed video consumption has become something of a digital marketing superpower. In fact, we’re just going to assume you’re also reading this on your favorite device. So, think of it like those signs on the sides of … Read More
If you’re a business owner you’re probably trying to figure out how you’re going to remain relevant. A bad day can lead to a bad week and you start to question your business strategies and marketing techniques. And suddenly, you’re having a brand identity crisis, … Read More
Sometimes, the more things change, the more they stay the same. No doubt 2020 has been a game changer and the way we behave as consumers has been altered. But do you know what is still the best way reach new and existing customers?
When building a structure, there is a set way to do so- you follow the blueprints. There is also a set way to make a bed, cook a recipe and drive a car. With advertising, there is no blueprint, no manual, no recipe.
Covid-19 definitely changed the landscape of our economy and has forced some businesses to drastically change the way they function. But make no mistake, even though life, for most of us, was unceremoniously put on pause for two months, companies had to find new ways … Read More
As the economy reopens people will be in a hurry to break free from home quarantine and get back to “normal life” again. This is great news for all of us. But just because city and state requirements want you to slowly phase-in your business, … Read More
Now we know how the groundhog feels, coming out of our isolation to see if we can tell how much longer the madness is going to endure. Covid-19 has been an absolute game changer in the marketplace. We’re yet to see the peak of the … Read More
2020: where has it gone? We can’t believe it’s almost spring. It seems like just yesterday our conference room was filled to the brim with gifts, wrapping paper, bows and boxes as we celebrated the 30th anniversary of our Toys for Toddies charity event. The … Read More