Crisis breeds creativity

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Covid-19 definitely changed the landscape of our economy and has forced some businesses to drastically change the way they function. But make no mistake, even though life, for most of us, was unceremoniously put on pause for two months, companies had to find new ways … Read More

A Look Back: It’s Never Too Soon

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2020: where has it gone? We can’t believe it’s almost spring. It seems like just yesterday our conference room was filled to the brim with gifts, wrapping paper, bows and boxes as we celebrated the 30th anniversary of our Toys for Toddies charity event. The … Read More

Five Nominations for 2019 KC Media Mix Awards

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Fasone and Partners would love to congratulate our nominees for the 2019 KC Media Mix Awards. We received a humbling 5 nominations this year including Agency of the Year and individual honors to our very own Laura Strecker (Agency Buyer/Planner of the Year), Leah Fenani … Read More

TV vs. Digital: Mending a rivalry

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There is a war between generations, digital and traditional advertising. The need to evolve can no longer be ignored by Television, as digital has finally surpassed them becoming the dominant advertising media by spending. According to reports, Televised advertising generated $178 billion worldwide with digital … Read More

How to Change your Positioning Without Losing Market Share

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Taking Olathe Ford Lincoln from ‘O’Fordable’ to ‘MVP – Market Value Pricing’ After years of branding Olathe Ford Lincoln as the ‘O’Fordable’ place to buy your next vehicle, they decided to make the transition to MVP – Market Value Pricing.  MVP delivers the best price … Read More

How to Boost your Digital Presence: Tips, Tricks and Trends

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THE WORLD OF DIGITAL MARKETING encompasses a lot of different categories: display ads, social media marketing, email marketing, SEO, blogs, PPC… The list goes on and on. Digital marketing is an ever-evolving medium that has become an essential marketing platform for businesses in any industry.

Hunt when the ducks are flying.

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If you looked at your sales over the last year(s) you’ll see peaks when sales are really up and valleys when sales are dismal. Many small business owners (and inexperienced advertising “experts”) will try to spend their way out of a sales valley. The problem … Read More