SEO Voodoo

Fasone AdminFasone News

The secret to SEO content writing? Don’t write for search engine optimization. Write for people. Write for results. Write for yourself.

“Soylent Green is people!” So is the internet.

Fasone AdminFasone News

Strip away all the hype, buzz, voodoo, tweets, posts, blogs, links, acronyms and important sounding jargon and the internet is a communication tool. Email is a tool. Social media is a tool. Mobile is a tool. They’re all vehicles who’s real and only purpose is … Read More

Can you hear me now?

Fasone AdminFasone News

Thanks to email, Nigerian princes, loud announcers, Facebook, 50-years of “urgent” TV ads and telemarketers… it’s no longer enough to just have an incredible idea/product/service/business. Today you have to prove yourself worthy of attention BEFORE your idea even gets a glance.

Have you seen your own website today?

Fasone AdminFasone News

Your website isn’t a company brochure that you can print once, then let the boxes gather dust in some closet. Your website is out there, whether you’re paying attention to it or not. So, how long has it been since you updated your website?

Social Media, ROI and the Small Biz Owner

Fasone AdminFasone News

Still question the merits of Social Media? Take a look at this study by Wetpaint and the Altimeter Group. It shows that companies that deeply engage with consumers through social media channels do indeed see a positive impact on their bottom line.

How to Hire an Ad Agency

Fasone AdminFasone News

Forget the dog and pony shows. Scrap the RFPs (Request for Proposals). Instead, take your agency candidates to lunch. Seriously. The reality is, no matter how big or small the agency, three or four people are going to be doing the work on your account. … Read More

Head-scratchers wanted.

Fasone AdminFasone News

At some point we're all sitting too close to our project to see that we're being confusing. Instruction manuals are perfect examples. I'm sure the technical writer thought he was being crystal clear, I mean he understood the manual perfectly. How much better (and useful) … Read More

Go big or go home in 2012.

Fasone AdminFasone News

Planning big is the best way, really the only way, to make great things happen consistently. Sure sometimes you get lucky and greatness falls into your lap, but it's exceedingly rare and fleeting. Big planners are the odds on favorites to have great things – … Read More