Crisis breeds creativity

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Covid-19 definitely changed the landscape of our economy and has forced some businesses to drastically change the way they function. But make no mistake, even though life, for most of us, was unceremoniously put on pause for two months, companies had to find new ways to conduct business.

During the coronavirus lockdown, companies were forced to use more creative avenues to reach potential customers. And as if people weren’t already over reliant on smart phones, the lockdown pretty much forced our hand to rely on our phones, tablets and streaming services for entertainment. If you want eyes, it’s almost imperative to be on social video marketing channels like YouTube, Instagram, and TikTok.

If the concept of YouTube marketing seems foreign to you, don’t worry. That’s why we’re here. Video marketing is way beyond simply uploading your current TV spot and hoping people willingly click on your link and hit play to watch your thirty seconds advertisement. We all know there is a “skip ads” button.

The key is to present your information, your offer or call to action in a way that is more directly communicating and talking to your audience, not as a collective audience but as an individual consumer. Video marketing presents an opportunity to talk more directly to customers for more than thirty seconds at a time.

Sure, television and radio will always be the best way to reach a targeted mass audience, but supplementing your message with content aimed to answer at your customers biggest questions can help reach a whole new audience. In a 30 second TV spot you’re time limited by how much you can explain about your services but video marketing, YouTube, etc. give you that freedom to create a video or a series of videos that can address more about your product or business.

If you were already using video marketing before, you already had your foot in the door. But it’s always a good idea to take a step back and get a second opinion. Shoot us your YouTube link and let’s talk about how we can take your views to the next level. Don’t have a YouTube account? No problem. Give us a call. It’s never to late to get started.