Toys for Toddies v.23

Fasone AdminFasone News

It’s the party of the year!

Our annual Toys for Toddies party will be December 6th from 4 – 7pm at the Boulevard Brewing Co. 2501 Southwest Boulevard, KCMO 64108.

Read More

Going viral can make you famous but not rich

Fasone AdminFasone News

Everyone wants to go viral. To get re-tweeted. To be “liked.” I do too. It’s magic when it happens. It’s exciting. But it’s all flash and fleeting.

Fly-by viral traffic can make you famous, but it doesn’t convert into sales. At least not at an efficient rate.

Read More

Question Everything.

Fasone AdminFasone News

We’re an advertising agency. Our job is not to have all the answers, but to be smart enough to know which questions to ask, and then be strong enough to ask them.

If you run across an advertising person or agency or consultant who’s quick with a solution, run away. 

Read More

You’re in or you’re out.

Fasone AdminFasone News

It doesn’t matter if you’re selling gum or Cadillacs, the majority of Kansas City isn’t ready to buy what you’re offering. They aren’t in the market. They don’t believe they have a problem (bad breath or a Dave Ramsey approved clunker) that’s worth their time/energy solving.

Read More

SEO Voodoo

Fasone AdminFasone News

The secret to SEO content writing? Don’t write for search engine optimization.

Write for people. Write for results. Write for yourself.

Read More

“Soylent Green is people!” So is the internet.

Fasone AdminFasone News

Strip away all the hype, buzz, voodoo, tweets, posts, blogs, links, acronyms and important sounding jargon and the internet is a communication tool. Email is a tool. Social media is a tool. Mobile is a tool. They’re all vehicles who’s real and only purpose is to connect you and me together.

Read More

Can you hear me now?

Fasone AdminFasone News

Thanks to email, Nigerian princes, loud announcers, Facebook, 50-years of “urgent” TV ads and telemarketers… it’s no longer enough to just have an incredible idea/product/service/business. Today you have to prove yourself worthy of attention BEFORE your idea even gets a glance.

Read More

Have you seen your own website today?

Fasone AdminFasone News

Your website isn’t a company brochure that you can print once, then let the boxes gather dust in some closet. Your website is out there, whether you’re paying attention to it or not. So, how long has it been since you updated your website?

Read More