Going viral can make you famous but not rich

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Everyone wants to go viral. To get re-tweeted. To be “liked.” I do too. It’s magic when it happens. It’s exciting. But it’s all flash and fleeting.

Fly-by viral traffic can make you famous, but it doesn’t convert into sales. At least not at an efficient rate.

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Question Everything.

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We’re an advertising agency. Our job is not to have all the answers, but to be smart enough to know which questions to ask, and then be strong enough to ask them.

If you run across an advertising person or agency or consultant who’s quick with a solution, run away. 

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You’re in or you’re out.

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It doesn’t matter if you’re selling gum or Cadillacs, the majority of Kansas City isn’t ready to buy what you’re offering. They aren’t in the market. They don’t believe they have a problem (bad breath or a Dave Ramsey approved clunker) that’s worth their time/energy solving.

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SEO Voodoo

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The secret to SEO content writing? Don’t write for search engine optimization.

Write for people. Write for results. Write for yourself.

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“Soylent Green is people!” So is the internet.

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Strip away all the hype, buzz, voodoo, tweets, posts, blogs, links, acronyms and important sounding jargon and the internet is a communication tool. Email is a tool. Social media is a tool. Mobile is a tool. They’re all vehicles who’s real and only purpose is to connect you and me together.

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Can you hear me now?

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Thanks to email, Nigerian princes, loud announcers, Facebook, 50-years of “urgent” TV ads and telemarketers… it’s no longer enough to just have an incredible idea/product/service/business. Today you have to prove yourself worthy of attention BEFORE your idea even gets a glance.

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Have you seen your own website today?

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Your website isn’t a company brochure that you can print once, then let the boxes gather dust in some closet. Your website is out there, whether you’re paying attention to it or not. So, how long has it been since you updated your website?

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For small businesses, the future isn’t social – it’s mobile.

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Soon the distinction between traditional and social marketing won't matter. It's all going mobile. Right now Nielsen reports that 64% of 25-34 year olds own smartphones. 53% of 18-24 year olds do too. Just try to buy a non-smartphone. As it gets harder and harder to find “simple” phones, smartphone ownership among 35+ adults will skyrocket. Today's “second” screen will be the screen that matters most tomorrow.

And what are all of these smartphone owners doing with their iPhones and Androids? Downloading apps and using them while shopping in your store.

The time to get your mobile with your business is now.

  • Get your business listed on mobile networks: Ceating your profile on Google Places, Yelp and Foursquare will let you take advantage of how your customers are trying to find you online.
  • Create a mobile website: Yes, there is a difference. A mobile friendly website that loads quickly and works on the smaller “second screen” will open your door to mobile customers.
  • Creating a mobile app: This isn't for all small businesses, but development prices are going down and might be right for you. A mobile app lets your users interact with your business services in an environment that is dedicated to your business alone.
  • Start using QR codes: Again, this isn't for all small businesses, but if your customers are QR code scanners, then you need to be QR code friendly.
  • Get into mobile advertising: It's where your customers are spending their time.
  • Text Messaging: 95% of all text messages are read. At some point text message marketing will become like email marketing with low click-through rates, but until then…