Anyone can sell you millions (billions?) of media impressions on the cheap. It’s not hard. But even at pennies per click, it’s at best a waste. At worst those gazillions of cheap impressions are going to cost you business.
Going viral can make you famous but not rich
Everyone wants to go viral. To get re-tweeted. To be “liked.” I do too. It’s magic when it happens. It’s exciting. But it’s all flash and fleeting.
Fly-by viral traffic can make you famous, but it doesn’t convert into sales. At least not at an efficient rate.
Question Everything.
We’re an advertising agency. Our job is not to have all the answers, but to be smart enough to know which questions to ask, and then be strong enough to ask them.
If you run across an advertising person or agency or consultant who’s quick with a solution, run away.
You’re in or you’re out.
It doesn’t matter if you’re selling gum or Cadillacs, the majority of Kansas City isn’t ready to buy what you’re offering. They aren’t in the market. They don’t believe they have a problem (bad breath or a Dave Ramsey approved clunker) that’s worth their time/energy solving.
Want to work with us? Now’s your chance.
You’re in luck. We’re hiring in our award-winning, ass-kicking media department.
SEO Voodoo
The secret to SEO content writing? Don’t write for search engine optimization.
Write for people. Write for results. Write for yourself.
“Soylent Green is people!” So is the internet.
Strip away all the hype, buzz, voodoo, tweets, posts, blogs, links, acronyms and important sounding jargon and the internet is a communication tool. Email is a tool. Social media is a tool. Mobile is a tool. They’re all vehicles who’s real and only purpose is to connect you and me together.
Can you hear me now?
Thanks to email, Nigerian princes, loud announcers, Facebook, 50-years of “urgent” TV ads and telemarketers… it’s no longer enough to just have an incredible idea/product/service/business. Today you have to prove yourself worthy of attention BEFORE your idea even gets a glance.
Have you seen your own website today?
Your website isn’t a company brochure that you can print once, then let the boxes gather dust in some closet. Your website is out there, whether you’re paying attention to it or not. So, how long has it been since you updated your website?
Social Media, ROI and the Small Biz Owner
Still question the merits of Social Media? Take a look at this study by Wetpaint and the Altimeter Group. It shows that companies that deeply engage with consumers through social media channels do indeed see a positive impact on their bottom line.