The secret to SEO content writing? Don’t write for search engine optimization.
Write for people. Write for results. Write for yourself.
Keywords get customers to your site. The quality of your content engages them, keeps them coming back and convinces them to give you a try. Providing content that your visitors will find useful, insightful and “shareable” that’s how you win at Google. Your customers will reward you with their attention, and Google will reward you with higher rankings.
1. Write for real people, not Google bots.
2. Write like your customers talk.
3. Keep it short stupid.
4. Keep writing, and writing, and writing so you can keep updating your site’s content.
5. Write with personality, flair, wit and with your company’s voice. (Yes, your company has a voice even if you’ve never heard it.)