“Soylent Green is people!” So is the internet.

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Strip away all the hype, buzz, voodoo, tweets, posts, blogs, links, acronyms and important sounding jargon and the internet is a communication tool. Email is a tool. Social media is a tool. Mobile is a tool. They’re all vehicles who’s real and only purpose is to connect you and me together.

What makes any communication tool useful and powerful and actionable is the story you have to share. The benefit you offer your audience. The engagement and interaction your story generates. It’s all boils down to people and their stories.

Once you’ve figured out your story, internet marketing tools (just like traditional marketing tools) become a whole lot simplier to figure out.