Streaming TV won’t be ad-free for much longer Right now, viewers are loving streaming services because most of them are either ad-free or offer some sort of ad-free option. And for those people who don’t want anything to do with ads, they have proven they’re … Read More
Your customers are already all over the social media channels. Facebook. Twitter. Insta. YouTube. If you’re not hitting them where they are, by the time you realize your brand is already in their review mirror it could be too late. Even if you’ve resisted the … Read More
Occasionally, a client project arrives with very little guidelines, ‘must-haves’ or coop brand standards. These projects come with tight deadlines. Deadlines with such a fast turnaround that you start to wonder if the time allowed for scripting and pre-production are enough. Naturally, our hands were … Read More
Sometimes, the more things change, the more they stay the same. No doubt 2020 has been a game changer and the way we behave as consumers has been altered. But do you know what is still the best way reach new and existing customers?
When building a structure, there is a set way to do so- you follow the blueprints. There is also a set way to make a bed, cook a recipe and drive a car. With advertising, there is no blueprint, no manual, no recipe.
Covid-19 definitely changed the landscape of our economy and has forced some businesses to drastically change the way they function. But make no mistake, even though life, for most of us, was unceremoniously put on pause for two months, companies had to find new ways … Read More