Is Your Browser Bossing You Around?

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Has this message ever popped up on your browser: “Cookies are disable in your browser. In order to improve your experience, personalize content and ads, please click accept. You can review our Privacy Policy here.” What if the consumer does not grant access? How are … Read More

Terms of Convenience

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When building a structure, there is a set way to do so- you follow the blueprints. There is also a set way to make a bed, cook a recipe and drive a car. With advertising, there is no blueprint, no manual, no recipe.

TV vs. Digital: Mending a rivalry

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There is a war between generations, digital and traditional advertising. The need to evolve can no longer be ignored by Television, as digital has finally surpassed them becoming the dominant advertising media by spending. According to reports, Televised advertising generated $178 billion worldwide with digital … Read More