Think fast because your new ad only has 5 seconds to get your message across before you lose your audience. Doesn’t sound easy, does it? In fact, that opening line equates to 5 seconds of spoken time in a radio and/or television spot. So, think….if … Read More
Streaming TV? Say goodbye to ad-free (yeah, it’s coming)
Streaming TV won’t be ad-free for much longer Right now, viewers are loving streaming services because most of them are either ad-free or offer some sort of ad-free option. And for those people who don’t want anything to do with ads, they have proven they’re … Read More
Get social: Unleash the power your brand
Your customers are already all over the social media channels. Facebook. Twitter. Insta. YouTube. If you’re not hitting them where they are, by the time you realize your brand is already in their review mirror it could be too late. Even if you’ve resisted the … Read More
Branding Nell Hills: Challenge Accepted
Occasionally, a client project arrives with very little guidelines, ‘must-haves’ or coop brand standards. These projects come with tight deadlines. Deadlines with such a fast turnaround that you start to wonder if the time allowed for scripting and pre-production are enough. Naturally, our hands were … Read More
Thinking of cutting your ad budget? Not so fast.
These are weird, uncertain times, right? We’ve been saying that for more than a year. It’s not that different. But it is…different. You know what hasn’t changed? Your customers still need to hear from you. So, cutting your ad budget to save a few bucks … Read More