What a difference a year makes. You’ve probably noticed video consumption has become something of a digital marketing superpower. In fact, we’re just going to assume you’re also reading this on your favorite device. So, think of it like those signs on the sides of … Read More
Is Your Browser Bossing You Around?
Has this message ever popped up on your browser: “Cookies are disable in your browser. In order to improve your experience, personalize content and ads, please click accept. You can review our Privacy Policy here.” What if the consumer does not grant access? How are … Read More
Find your Brand Identity
If you’re a business owner you’re probably trying to figure out how you’re going to remain relevant. A bad day can lead to a bad week and you start to question your business strategies and marketing techniques. And suddenly, you’re having a brand identity crisis, … Read More
Your marketing strategy doesn’t have to change even if your business model does
Sometimes, the more things change, the more they stay the same. No doubt 2020 has been a game changer and the way we behave as consumers has been altered. But do you know what is still the best way reach new and existing customers?
Now is the time to push the limits of your brand creative
As the economy reopens people will be in a hurry to break free from home quarantine and get back to “normal life” again. This is great news for all of us. But just because city and state requirements want you to slowly phase-in your business, … Read More
Media Consumption Spikes During Covid-19 Lockdown
It is Fasone & Partners 45th year in the advertising industry and never have we gone through something so abrupt. A true “marketing disruptor” in advertising. Or is it? There is an upside to this temporary downturn. For the first time, we have been told … Read More
Your Business is Never Too Small for a Little Advertising
Can advertising help your business? The short and probably obvious answer is YES. But what if you’re a small, locally owned mom and pop shop? That answer…also yes. Word of mouth only gets you so far but without a targeted advertising campaign, eventually your customer … Read More