What a difference a year makes. You’ve probably noticed video consumption has become something of a digital marketing superpower. In fact, we’re just going to assume you’re also reading this on your favorite device. So, think of it like those signs on the sides of … Read More
Is Your Browser Bossing You Around?
Has this message ever popped up on your browser: “Cookies are disable in your browser. In order to improve your experience, personalize content and ads, please click accept. You can review our Privacy Policy here.” What if the consumer does not grant access? How are … Read More
Find your Brand Identity
If you’re a business owner you’re probably trying to figure out how you’re going to remain relevant. A bad day can lead to a bad week and you start to question your business strategies and marketing techniques. And suddenly, you’re having a brand identity crisis, … Read More
Your marketing strategy doesn’t have to change even if your business model does
Sometimes, the more things change, the more they stay the same. No doubt 2020 has been a game changer and the way we behave as consumers has been altered. But do you know what is still the best way reach new and existing customers?
Crisis breeds creativity
Covid-19 definitely changed the landscape of our economy and has forced some businesses to drastically change the way they function. But make no mistake, even though life, for most of us, was unceremoniously put on pause for two months, companies had to find new ways … Read More
Now is the time to push the limits of your brand creative
As the economy reopens people will be in a hurry to break free from home quarantine and get back to “normal life” again. This is great news for all of us. But just because city and state requirements want you to slowly phase-in your business, … Read More
Don’t let these uncertain times keep you from hitting your target audience
Imperfection is slowly becoming a way of marketing. In this 21st century, we’re reasonably concerned about what the face of our company looks like, the way we deliver our messaging, how we package our goods and basically how all facets of everything we do portrays … Read More
Consumer trends all marketers should keep an eye on post Covid-19
Now we know how the groundhog feels, coming out of our isolation to see if we can tell how much longer the madness is going to endure. Covid-19 has been an absolute game changer in the marketplace. We’re yet to see the peak of the … Read More
How to Advertise During a Pandemic
There are business decisions and advertising decisions. Usually these decisions can be made at the same time. However, these are not usual times. Right now, it is likely your business is facing a struggle to maintain your market presence. Unfortunately, temporary restrictions are preventing you … Read More
Media Consumption Spikes During Covid-19 Lockdown
It is Fasone & Partners 45th year in the advertising industry and never have we gone through something so abrupt. A true “marketing disruptor” in advertising. Or is it? There is an upside to this temporary downturn. For the first time, we have been told … Read More