Covid-19 definitely changed the landscape of our economy and has forced some businesses to drastically change the way they function. But make no mistake, even though life, for most of us, was unceremoniously put on pause for two months, companies had to find new ways … Read More
Now is the time to push the limits of your brand creative
As the economy reopens people will be in a hurry to break free from home quarantine and get back to “normal life” again. This is great news for all of us. But just because city and state requirements want you to slowly phase-in your business, … Read More
Don’t let these uncertain times keep you from hitting your target audience
Imperfection is slowly becoming a way of marketing. In this 21st century, we’re reasonably concerned about what the face of our company looks like, the way we deliver our messaging, how we package our goods and basically how all facets of everything we do portrays … Read More
Consumer trends all marketers should keep an eye on post Covid-19
Now we know how the groundhog feels, coming out of our isolation to see if we can tell how much longer the madness is going to endure. Covid-19 has been an absolute game changer in the marketplace. We’re yet to see the peak of the … Read More
How to Advertise During a Pandemic
There are business decisions and advertising decisions. Usually these decisions can be made at the same time. However, these are not usual times. Right now, it is likely your business is facing a struggle to maintain your market presence. Unfortunately, temporary restrictions are preventing you … Read More
Media Consumption Spikes During Covid-19 Lockdown
It is Fasone & Partners 45th year in the advertising industry and never have we gone through something so abrupt. A true “marketing disruptor” in advertising. Or is it? There is an upside to this temporary downturn. For the first time, we have been told … Read More