It’s no surprise the internet runs on advertising. It’s also no surprise this industry relies on data collection. I’ve struggled with my personal opinions on this for years. So, when I came across Invisibly.com it both made me hopeful and gave me pause. As Americans … Read More
Get social: Unleash the power your brand
Your customers are already all over the social media channels. Facebook. Twitter. Insta. YouTube. If you’re not hitting them where they are, by the time you realize your brand is already in their review mirror it could be too late. Even if you’ve resisted the … Read More
Branding Nell Hills: Challenge Accepted
Occasionally, a client project arrives with very little guidelines, ‘must-haves’ or coop brand standards. These projects come with tight deadlines. Deadlines with such a fast turnaround that you start to wonder if the time allowed for scripting and pre-production are enough. Naturally, our hands were … Read More
Advertising in the New Normal
Advertising in the New Normal The sun is shining just a bit warmer these days. The air is warmer. The skies are bluer. The air feels…fresher? You know what that means – time to do a little spring cleaning. And yes, we’re talking about your … Read More
Find your ROAR in 2021
This past year showed us that after 45 years in business, we’ve got the fortitude to handle anything that comes our way. That’s how we roll at Fasone and Partners. When you’re surrounded by more questions than answers you need a partner who has been … Read More
Positioning your Brand for 2021
Time to look ahead. And if 2020 has been any indication, planning ahead is not only a good idea but having back up plans to your back up plans is an absolute necessity. That’s where we come in. At Fasone and Partners we specialize in … Read More
2020 and the Rise of Video Consumption
What a difference a year makes. You’ve probably noticed video consumption has become something of a digital marketing superpower. In fact, we’re just going to assume you’re also reading this on your favorite device. So, think of it like those signs on the sides of … Read More
Is Your Browser Bossing You Around?
Has this message ever popped up on your browser: “Cookies are disable in your browser. In order to improve your experience, personalize content and ads, please click accept. You can review our Privacy Policy here.” What if the consumer does not grant access? How are … Read More
Find your Brand Identity
If you’re a business owner you’re probably trying to figure out how you’re going to remain relevant. A bad day can lead to a bad week and you start to question your business strategies and marketing techniques. And suddenly, you’re having a brand identity crisis, … Read More
Your marketing strategy doesn’t have to change even if your business model does
Sometimes, the more things change, the more they stay the same. No doubt 2020 has been a game changer and the way we behave as consumers has been altered. But do you know what is still the best way reach new and existing customers?
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