Get to the Point with Your Messaging

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Think fast because your new ad only has 5 seconds to get your message across before you lose your audience. Doesn’t sound easy, does it? In fact, that opening line equates to 5 seconds of spoken time in a radio and/or television spot. So, think….if … Read More

Thinking of cutting your ad budget? Not so fast.

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These are weird, uncertain times, right? We’ve been saying that for more than a year. It’s not that different. But it is…different. You know what hasn’t changed? Your customers still need to hear from you. So, cutting your ad budget to save a few bucks … Read More