Why is most advertising so much gruel?

Fasone Admin Fasone News

It’s simple really. Most advertising talks about the client, the product or to the cleverness of the ad agency. As a customer who only really cares about my own needs, that (like most advertising) is easy to ignore. There is a really simple fix:

Quit talking about yourself.

Effective, moving, inspiring, sales-producing advertising is all about the viewer, the listener, the reader — the customer. Great advertising delivers a big idea in an entertaining way that delivers “how-to” and hope to the customer. Not the product. Not the clever copywriter. Not the marketing committee. The customer’s concerns are the only things that really matter.