Small space ads. :15 second tv spots. Outdoor billboards. Twitter posts. The secret to impactful advertising is to work small. Working small distills your thinking down to one single most important, relevant and actionable idea. So that’s where all of our creative starts – with one striking visual, one powerful headline, one repeatable action. Because if you can solve your marketing problem in :15 seconds or on a billboard, you can solve it in a :30, a :60 or with a multi-media campaign.
Working small is the “punch” that separates a clever ad and one that delivers results. Our “Fresher than fresh” campaign for Hen House Market is a recent example of the impact you can make in :15 seconds. Memorable ear candy. Visual punch. One message.
Because when you work small, fifteen seconds is all you need.