You’re in or you’re out.

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It doesn’t matter if you’re selling gum or Cadillacs, the majority of Kansas City isn’t ready to buy what you’re offering. They aren’t in the market. They don’t believe they have a problem (bad breath or a Dave Ramsey approved clunker) that’s worth their time/energy solving.

Your “HEY YOU! Ours is better” advertising is only talking to Kansas Citians who are ready to buy.

To open your product to more people, present them with a new and different problem along with the new and different solution your product offers. Who knew that gum could curb your cravings and taste like apple pie ala mode? Well, Extra Dessert Delights for one.

New decisions + New information = New opportunities