Advertising and Marketing.

Who’s really working on your account? Is it the same team that pitched your business? How long have they been with this agency? When was the last time they walked through your doors?

Marketing is as much about relationships as it is about gross rating points and the size of your logo. Profitable marketing is a partnership. So, we’ll be in your stores, at your meetings and hounding your competitors.

You’ll get our top thinkers. Veterans. Opinionated go-getters. Results-oriented advertising wizards. If you’re looking for “yes” women and men, you’d better look somewhere else.

At Fasone & Partners we know that having honest conversations with your agency is key.  No partnership is successful without full disclosure.  A client needs to be able to trust their agency with their goals, budgets, and expectations.  Sharing context, nuance and talking through the core issues of your business will only make your partnership with Fasone & Partners more profitable for you.

Chances are your business has one or two main things you want to amplify and figure out. Bring your advertising agency along for this conversation and consider them a true partner in your success and failures. What you do in your moments of success and failure matters. So be consistent; challenge your marketing partner to think about your business issues as an ongoing concern.

Bottom line:  Collaborate more closely with your marketing partners, they are tied to your ups and downs.

Media.

We’ve said it before, you don’t need a bigger budget. You just need bigger ideas. And that applies to your media planning as well.

What’s our secret you ask? Proactive planning. We organize months in advance to not only secure the lowest rates, but also to guide your growth. Streaming, traditional, out of home, social media - it doesn’t matter we take a comprehensive big thinking approach to every media and advertising marketing solution.  We are not media brokers and we are not media biased. We buy what is best for the individual clients needs, goals and budget.

As we say, “Be somebody somewhere or get lost in the crowd.”  Stay slightly ahead of customer and media trends and use creativity to your advantage. Both media and creative require creative solutions

Media is only 50% of the advertising equation. Creativity is the other 50%. When you work with us, we’ll help you be as efficient with your creative dollars as you are with your media dollars. Rely on us to guide you through the streaming options the same way we will print and other media. After all, advertisers’ needs haven’t changed. You still need to reach consumers with added flexibility.

Your media buy will be monitored and verified from start to finish. The Media will be held accountable for accurate delivery of our schedules.  Monitoring spot placements (both vertical and horizontal) and working with the Media to make adjustments along the way.

Bottom line: anybody can buy your media. But, no other media shop, ad agency or media buyer can deliver your market smarter and more efficiently than Fasone & Partners.

Digital.

Whether you’re a B2B business or a B2C Business, the need for digital relevancy is still prevalent. Brands are run by people. Sales are driven by people. This is important to remember when creating a digital campaign. 

All too often we rely on search engines and data forms to tell us how successful we are. This is a booby-trap for one significant reason: people are always online-- streaming their favorite shows, scrolling social media, perusing new bedroom furniture or researching new brands. If your website and digital strategy doesn’t tell customers what they want to know quickly and easily, you’re losing business. 

We won’t let that happen!

We'll create an ad campaign that drives viewers right to your door, website, social media channel or phone and email. Prompting consumers to perform an action after viewing your commercial makes it easier to determine the success rate of the campaign. 

Our responsive, mobile-first designs aren’t just good-looking, they’re intuitive, informative and sales driven. We also offer search marketing, pay-per-click and email campaigns that yield quantifiable results. You’ll want to know what happens after the click. How measurable can we be? Keep in mind, television, radio and print will drive web traffic. This is important when gauging the success of a multi-channel advertising campaign. Very few of your customers will have your business’s phone number or web address committed to memory. Online search engines are the new Yellow Pages. We work hard and get creative to make digital dollars as measurable as they can be.   

Creative.

All advertising agencies are eager to show all the pretty ads, logos, and tv spots they’ve done for other companies. Us too. But, what really matters is what can we do specifically for you? That’s going to take a meeting, or two. Until we meet, here’s a quick list of what you’ll find with us:

  • Results-based solutions. Whether you need awareness, traffic, registrations, or revenue - your goals are our goals.
  • Cost estimates for every project. You’ll know, and sign-off on, all costs before we start working.
  • Your deadlines are our deadlines. If you need it tomorrow we’ll figure out how to deliver it tomorrow.
  • You’ll get our recommendations, our passion and our best thinking – but, you’re the boss.

When you’re ready to start talking, we’re ready to start listening.

Social Media.

Doing the same thing everyone else is doing on Social Media won’t get you leads. It won’t allow you to be somebody somewhere. You’ll just get lost in the crowd.

Going beyond the mechanics of simply creating content posting. We will make sure that your content and strategy is adapted to your USP so that we speak from that one voice to our audience.  We will market yourself to your audience as uniquely as you are.

Our Social Media Management ranges from Full Service Social Media Management to a’la carte services.

Full service -  We create and post. You Monitor.

Like everything at Fasone, we offer our clients as little as much involvement as they want in the process

Scheduling regular posts on the META platform to maintain a consistent and engaging online social presence.  Monitor and respond to comments, direct messages, and user-generated content to foster community interaction.  And staying up to date on your behalf.  

Content Creation with custom Create high-quality images, reels, and short-form videos showcasing services, people, and behind-the-scenes operations unique to you and your business

META Ad Campaign management and implementation.  Getting the most of your META campaign requires media experience and ability to operate a budget efficiently.  We make sure your META campaign is maximized with the smartest targeting tactics and custom creative to boost engagement 

A La Carte Social Media Services

  • Social Media Audit
    Perhaps you’ve been handling your own social media for a while and you want a first set of eyes
  • Content Creation as needed
    You may find that from time to time you want to mix up your user generated content with polished material whether that’s animated with robust effects or something polished and classy with live footage shot on professional equipment.  
  • META Ad Campaign Assistance 
    Not everyone understand  the mechanics of Meta advertising, and how to get the most out of your targeting options within the platform. We are here to help you anyway you need it.

Michal Fasone’s  Partnership with The Model Board offering
Voice Over Coaching, Training, Consulting

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Voice Over Coaching.

Michal Fasone is the owner/operator of Fasone and Partners, a full-service advertising agency based in Kansas City, Missouri. With over 27 years of experience in the advertising industry, Michal has built a career defined by creativity, strategy, and a deep understanding of what moves audiences.

Before stepping behind the scenes, Michal spent time in front of the camera as on-screen and voice talent for short-form videos, television, and radio commercials. That early passion for performance and storytelling naturally evolved into a career in advertising—where he continues to help brands craft compelling narratives that connect and inspire.

Under his leadership, Fasone and Partners has become known for its collaborative approach, innovative campaigns, and dedication to delivering results that matter. Working one on one with you Michal will help you find your voice, your niche so that you can create great experiences for your clients.

  1. Personalized Voice Evaluation
    • Assess natural vocal tone, range, and style
    • Identify strengths and unique vocal qualities
    • Provide feedback on clarity, diction, pacing, and delivery
    • Recommend techniques to enhance tone and control
  1. Tone Development & Performance Coaching
    • Discover your authentic “signature” voice
    • Practice tone matching for different genres (commercials, narration, animation, etc.)
    • Work on emotional connection, intention, and character delivery
    • Guidance on breathing, projection, and mic technique
  1. Audition Preparation
    • Learn what casting directors and producers listen for
    • Get coached through mock auditions
    • Refine cold reading skills and script interpretation
    • Tips for submitting strong self-tape or online auditions
  1. In-Session Expectations & Professional Workflow
    • Step-by-step breakdown of what happens in a real recording session
    • Studio etiquette and communication with directors or clients
    • Understanding takes, pickups, and direction adjustments and note taking
    • Managing nerves and maintaining performance consistency
  1. Career & Industry Guidance (Optional Add-On)
    • Building a professional demo reel
    • Tips for setting rates, contracts, and maintaining vocal health

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What remains constant is the necessity to get your story out in front of the people who need your products and services. Advertising - in all of its various forms - makes this possible.

Michal Fasone, Managing Partner