What a difference a year makes. You’ve probably noticed video consumption has become something of a digital marketing superpower. In fact, we’re just going to assume you’re also reading this on your favorite device. So, think of it like those signs on the sides of newspaper bins around town — if you’re reading this, it’s proof that digital marketing advertising works.
Has this message ever popped up on your browser:
What if the consumer does not grant access? How are you supposed to convey your message in a way that captivates and generates business?
If you’re a business owner you’re probably trying to figure out how you’re going to remain relevant. A bad day can lead to a bad week and you start to question your business strategies and marketing techniques. And suddenly, you’re having a brand identity crisis, which can lead to a panic where you want to change everything ASAP.
Don’t do that. Take a deep breathe and we’ll get you through this. Contrary to popular opinion, your logo is not your identity. Sure, it helps, but it’s not who you are on the outside that is going to attract or keep customers.
Sometimes, the more things change, the more they stay the same. No doubt 2020 has been a game changer and the way we behave as consumers has been altered. But do you know what is still the best way reach new and existing customers?Read More
When building a structure, there is a set way to do so- you follow the blueprints. There is also a set way to make a bed, cook a recipe and drive a car. With advertising, there is no blueprint, no manual, no recipe.
Covid-19 definitely changed the landscape of our economy and has forced some businesses to drastically change the way they function. But make no mistake, even though life, for most of us, was unceremoniously put on pause for two months, companies had to find new ways to conduct business.
As the economy reopens people will be in a hurry to break free from home quarantine and get back to “normal life” again. This is great news for all of us. But just because city and state requirements want you to slowly phase-in your business, that doesn’t mean your marketing strategy should be slowing down. If anything now is the time to announce your presence with authority.
Imperfection is slowly becoming a way of marketing. In this 21st century, we’re reasonably concerned about what the face of our company looks like, the way we deliver our messaging, how we package our goods and basically how all facets of everything we do portrays us to our consumers.
Now we know how the groundhog feels, coming out of our isolation to see if we can tell how much longer the madness is going to endure. Covid-19 has been an absolute game changer in the marketplace. We’re yet to see the peak of the coronavirus here in the United States, but there has been a monumental impact on the way consumers are spending their money and time and that’s not about to change even as businesses start opening their doors again and we try and get back to whatever the “new normal” is. There are a few things to keep your eye on as the world begins to (slowly) open back up again and it all centers around where consumer eyes are going to be.