The Future of Data Collection?

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It’s no surprise the internet runs on advertising. It’s also no surprise this industry relies on data collection. I’ve struggled with my personal opinions on this for years. So, when I came across Invisibly.com it both made me hopeful and gave me pause.

As Americans we’ve already voluntarily given up way too much of our personal data for free untethered internet access. Let’s put that into perspective: Say the average streaming subscription (audio or video) costs a user $19.00/mo. We would call that a bargain for something we use with frequency that delivers a value in the form of content.

Now consider our free access to the internet and what that costs us … free right?

“This means in an economy where your actions generate value –
you don’t have a seat at the table”

Insivibly website

The amount of information we are voluntarily giving up daily grossly outweighs the amount of data collected and the commerce affected as a result.

“You deserve to be rewarded for the work you put into the algorithm – and a fair share of the value
it generates for other parties”

– Insivibly website

Advertising, business, commerce all rely on the convergence and divergence of brands and business in my opinion. A process well defined in ‘The Origin of Brands” by Al and Laura Ries.

Invisibly seem like the ultimate divergence in evolution of data collection and I like it. I think we have to like it. As consumers (or just citizens) we should not let the interest and the lure of instant, free internet access to costs us our most valuable and invisible asset. Ourselves.

“We are creating an AI – Powered platform with a feed that’s a true extension of you, rather than a feed strategically curated and targeted at you by the Big Tech and brands”

– Insivibly website

This concept is not new. Getting paid for doing little or nothing or in this case something you already do for fun or leisure has been packaged and sold before. Swagbucks, Neobux, Inboxdollars, all models that pay you for our online activity.

Invisibly seems to take the next step. They will collect your personal information and customized an algorithm, that is … “Content you actually want to see rather than content strategically served to you”. So it promises a more accurate but also more diverse algorithm while paying it’s users in return.

It’s obvious we can’t ignore data and data collection. If we are to embrace data and data collection then it only makes sense that we embrace and celebrate the divergence of the business of data collection.

Michal Fasone
Managing Partner, Fasone and Partners Inc.

Get social: Unleash the power your brand

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Your customers are already all over the social media channels. Facebook. Twitter. Insta. YouTube. If you’re not hitting them where they are, by the time you realize your brand is already in their review mirror it could be too late.

Even if you’ve resisted the rush to social media advertising, the game is what it is. The platforms we are we using to update friends and relatives on what’s up with the fam is exactly where you should be targeting.

Social media marketing is no longer a trend. It’s becoming essential for a brand to remain relevant. It’s not only one of the most cost-efficient to reach new customers but helps establish long-lasting connections that extend into real-life business ventures and partnerships between you and your customers, clients, vendors, and distributors. Engaging with your with customers online is a great way to build your brand and really let your personality take shape, share your goals and ideals with potential customers and target the demo you want. Get feedback. Be responsive. Get your customers talking about you.

Connecting locally is another benefit of social media advertising. Sure, everyone wants to go viral, go national, worldwide even but in order to go big you need to first connect with your community and the audience of people you want walking through your door. A smart social media marketing strategy will highlight the strengths of your brand so can engage with the right audience in order and increase visibility, generate leads, and promote business growth in the market.

At Fasone and Partners we approach each client as an individual. Every business has a different objective for success, and we want to help your brand reach its full potential. Let’s get your name out there where it belongs.

Branding Nell Hills: Challenge Accepted

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Occasionally, a client project arrives with very little guidelines, ‘must-haves’ or coop brand standards. These projects come with tight deadlines. Deadlines with such a fast turnaround that you start to wonder if the time allowed for scripting and pre-production are enough.

Naturally, our hands were sweating, our minds racing. It’s easy to feel an overwhelming pressure to deliver something memorable, unique, and effective.

As a full-service ad agency, we live for deadlines and creativity, so the challenge was a welcome one.

After meeting with Nell Hills and getting to know them, it was clear there is a LOT of product to show off. And it’s everywhere: two floors with approximately 16,000 square feet of home furnishings, furniture, fabrics and more. We were also tasked with branding the new owner, Katie, and positioning her as the new face of Nell Hills without being overbearing.

The challenge:

  1. Brand a blue-chip brand name high end furniture store in Kansas City.
  2. Create spots that promote their upholstery and wood furniture sale.
  3. Feature the new owner as a soft sell.
  4. Timeline: roughly 4 weeks including the Christmas holiday season.

Sure, we could get a jib arm and do wide sweeping shots. But that’s what all the furniture stores are doing. Nell Hills is so much more than home furnishings (Just like the copy on the spots say!). The spots needed to be different. They need to brand the store in a visual manner the competition and the greater DMA (designated market area – KC) has not seen.

And most importantly the creative needs to compliment the brand – this is paramount.

You can watch the spot below and see we decided to use close, intimate shots of Nell Hills furniture, fabrics, and home furnishings.

Low angles that move with the lines of the pieces we are filming. A lot of prep time went into lighting each shot adding multiple live lighting effects to create a dramatic, moody look on each piece.

The decisions to use Katie as a VO, was somewhat last minute. We felt it was a great way to incorporate more of her into the spot without her come across as a spokesperson or too ‘sales-y’. We blend her in with b-roll and hear her VO before revealing her at the end.

The creative is complimented by diversifying their previous media model. We expanded into two network stations rather than one and added our local NPR station for branding only of course and to reach an affluent demo. So far, so good. All feedback coming in has been very positive. Just what we like to hear.

Another successful Toys for Toddies in 2021!!! Thank you KC!!

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First off, Happy New Year, Kansas City. Second…You are AMAZING!

This holiday season, we raised over $3,100 in cash and gift cards for our annual Fasone & Partners Toys for Toddies, not including all of the amazing gift items that were pre-shopped  and dropped off at the agency for

our family this year.

Your generosity provided clothes, toys, strollers, beds for the kids, and MORE for these families — you name it…you came through.

THANK YOU!!

The best part, because of your charity, we were able to give our first family an amazing Christmas, knocking out everything on their wish list plus some.  And we had enough left over to adopt another family here in KC.

This is what Toys for Toddies is all about. Being able to help two local families have an amazing Christmas and hopefully get them off to a nice start in the new year.

Thank you again for your generous support for Toys for Toddies each and every year. This year was truly special, especially because we were unable (once again) to have a live party.

We will see you in 2022 for sure!!!

Happy New Year from Fasone and Partners!!!

 

Thinking of cutting your ad budget? Not so fast.

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These are weird, uncertain times, right? We’ve been saying that for more than a year. It’s not that different. But it is…different.

You know what hasn’t changed? Your customers still need to hear from you.

So, cutting your ad budget to save a few bucks may seem like a good move but it would actually work against you. Don’t do it.Read More

Advertising in the New Normal

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Advertising in the New Normal

The sun is shining just a bit warmer these days. The air is warmer. The skies are bluer. The air feels…fresher? You know what that means – time to do a little spring cleaning. And yes, we’re talking about your marketing and advertising.

Now is the time to take a look at where you are and figure out if you are where you want to be. Because, if you’re not where you want to be, we can get you there.

Let’s get started.

Read More

Find your ROAR in 2021

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This past year showed us that after 45 years in business, we’ve got the fortitude to handle anything that comes our way. That’s how we roll at Fasone and Partners.

When you’re surrounded by more questions than answers you need a partner who has been there, done that and knows how to light up the darkness and find the way through. But you also need a partner who will be there for you, a give you and your brand the personal attention you both deserve.

There’s nothing you can throw at us that we can’t knock out of the park because at Fasone and Partners, we do it all:

  • Advertising and Marketing
  • Animation
  • Creative
  • Digital
  • Media
  • PR
  • Public Speaking
  • Websites

Give us a call. 2021 is just getting started. We want your ROAR to be heard this year.

Celebrating 31 years of Toys for Toddies

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Every year, we throw an annual holiday party called Toys for Toddies. The history of Toys for Toddies goes back 31 years, several locations and has allowed us to sponsor dozens of local families in need around the holiday season. This year, we couldn’t be together live and in person, so we put together a little video of some of our favorite memories and locations for Toys for Toddies parties over the years.

Take a look at the video below. A special thanks to Outpost Worldwide for helping us put it together.

Toys for Toddies 2020 Live on Facebook

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This year, since we can’t all be together, we’re doing Toys for Toddies a little different. Instead of a big party where everyone can drop off gifts for our adopted families and have a few drinks, we’re going virtual, so we can still connect the safest way possible.

Please join us on Thursday, Dec. 3rd at 3:30 pm on our Toys for Toddies Facebook page. We will be screening a special video we’ve put together featuring some of our favorite Toys for Toddies memories. This will be immediately followed by a livestream on the Facebook page and then we can all connect through Zoom, that way we can at least see all of your smiling faces as well.

You can access all of the information on Facebook, including family wish lists.

Deadline for donations is Tuesday, Dec. 15th at 5 pm. We’re accepting gifts, checks, gift cards and cash, whatever is easiest for you.

As always, we sincerely appreciate your charity and goodwill towards Toys for Toddies.

Happy Holidays!

 

— Michal and Karol

Positioning your Brand for 2021

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Time to look ahead. And if 2020 has been any indication, planning ahead is not only a good idea but having back up plans to your back up plans is an absolute necessity. That’s where we come in. At Fasone and Partners we specialize in working with local and national businesses.

After 45 years in business, we also know when to keep our foot on the gas, when to ease up, and when to explore new possibilities.

Of course, this means being both flexible and conventional. Having the agility and foresight to handle these changes quickly and efficiently could be a make or marketing opportunities for you.

But the key is having a responsible and motivated agency at your beck and call who can worry about plans B through Z while you worry about your business and taking care of your customers.

In 45 years of working with small businesses of all types, we’re no stranger to helping businesses make those little adjustments when they need to be made. So, give us a call. Let’s have some fun and light the spark that will help you shine in 2021.