Bullet Points Kill

Fasone AdminFasone News

  Overwhelming your prospective customers with data, and bullet points in an attempt to answer every possible question is easy. Oh, it feels like you're doing a lot of work, but all you're really doing is stating the obvious – and the obvious is quickly … Read More

It’s not easy being one of my clients

Fasone AdminFasone News

I love featuring my clients in their own ads. They’re so imperfect, so not-ready-for-primetime and yes, sometimes even grating. But they’re real. As a small business in Kansas City, your ads are up against a blur of high-dollar production values and professional talent. The best … Read More

Keep your friends close and your mobile customers closer.

Fasone AdminFasone News

First it was Walmart and the big Box Stores. Then you had to compete with Amazon.com and free shipping. Now, thanks to internet-enabled smartphones your local business in a price battle with every retailer in the world. It's called “Price Transparency” and it's turning your … Read More

“branding” is snake oil for small businesses

Fasone AdminFasone News

There, I've said it. I'll probably have my Ad Man card revoked, but if I can save just one small business, one start-up, one store owner from getting the “branding” pulled over their eyes it will be worth it. In the history of marketing mumbo-jumbo … Read More

3 things Kansas City consumers want now

Fasone AdminFasone News

Results. Heroes. Ego.  Your business doesn't have to deliver all three, but in 2013 you need to give them at least one. And to be honest, if Results is all you've got to offer, you better deliver Ego or Heroism as well. Every single one … Read More

The sells the thing

Fasone AdminFasone News

Great ideas. Big ideas. Even brilliant, genius, super-duper ideas don't matter if you can make the sell. A great business is only great because there is someone willing to buy what you're selling. Great businesses either know how to sell, or they know how to … Read More

The business that cried wolf.

Fasone AdminFasone News

Every business is in a rush to get noticed. You want to stand out. So your marketing sings, and screams and puts on a show. But what happens when I walk into your store… when I talk with your receptionist… as I'm browsing through your … Read More

Toys for Toddies v.23

Fasone AdminFasone News

It's the party of the year!  Our annual Toys for Toddies party will be December 6th from 4 – 7pm at the Boulevard Brewing Co. 2501 Southwest Boulevard, KCMO 64108.  This year we're pitching in to help out four more local families. You can see … Read More