Now we know how the groundhog feels, coming out of our isolation to see if we can tell how much longer the madness is going to endure. Covid-19 has been an absolute game changer in the marketplace. We’re yet to see the peak of the coronavirus here in the United States, but there has been a monumental impact on the way consumers are spending their money and time and that’s not about to change even as businesses start opening their doors again and we try and get back to whatever the “new normal” is. There are a few things to keep your eye on as the world begins to (slowly) open back up again and it all centers around where consumer eyes are going to be.
There are business decisions and advertising decisions. Usually these decisions can be made at the same time. However, these are not usual times.
Right now, it is likely your business is facing a struggle to maintain your market presence. Unfortunately, temporary restrictions are preventing you from being able to reach out to your customers in person as you normally might during stressful times and forcing you to do business in ways you’ve never done before.
It is Fasone & Partners 45th year in the advertising industry and never have we gone through something so abrupt. A true “marketing disruptor” in advertising. Or is it?
There is an upside to this temporary downturn. For the first time, we have been told as a state and nation to stay home. When we stay home, we spend more time on our screens and devices. We read blogs, listen to podcasts, watch television, shop, stream music and socialize online. Whether it is through streaming, network, cable radio, or social, they are all experiencing big spikes. Kansas City is paying attention.
2020: where has it gone? We can’t believe it’s almost spring. It seems like just yesterday our conference room was filled to the brim with gifts, wrapping paper, bows and boxes as we celebrated the 30th anniversary of our Toys for Toddies charity event.
The holiday party was celebrated with some of our favorite clients, associates, friends and family. We ate infamous KC BBQ, played games, laughed and went home with extra happy hearts (and full bellies).
Can advertising help your business? The short and probably obvious answer is YES. But what if you’re a small, locally owned mom and pop shop? That answer…also yes. Word of mouth only gets you so far but without a targeted advertising campaign, eventually your customer growth will plateau and you’re going to need to find a way to grow your customer base. Better to get out in front of that lull before it dooms you.
Fasone and Partners would love to congratulate our nominees for the 2019 KC Media Mix Awards. We received a humbling 5 nominations this year including Agency of the Year and individual honors to our very own Laura Strecker (Agency Buyer/Planner of the Year), Leah Fenani (Agency Support Professional of the Year) and Julie Records (Agency Media Director of the Year). Julie was also nominated for the Larger Than Life Award. Way to go ladies. We couldn’t ROAR without you. Learn more about KC Media Mix, including a full list of nominees at the KCMediaMix website.
There is a war between generations, digital and traditional advertising. The need to evolve can no longer be ignored by Television, as digital has finally surpassed them becoming the dominant advertising media by spending. According to reports, Televised advertising generated $178 billion worldwide with digital surpassing them at $209 billion.
Advertisers are after scale and memorability which television can provide since it has the ability to reach nearly every person on the planet in the course of a month. Digital simply enables an individual not motivating them. Bill McCabe says, “you need to focus on synergies, not the divisions, that exist between TV and digital… The more we think about Google as a destination and less as a starting point, the better we’ll understand its connection to television.
Tv’s scale and digital’s precision are better thought of like milk and cookies: always better together. The latest Facebook IQ study shows that direct correlation. This study observed the everyday behavior of U.S. TV viewers and revealed that 94% of those studied had a smartphone “at the ready” nearby while watching TV. Ending this rivalry by working together will be better for both parties and advertisers in general.
Taking Olathe Ford Lincoln from ‘O’Fordable’ to ‘MVP – Market Value Pricing’
After years of branding Olathe Ford Lincoln as the ‘O’Fordable’ place to buy your next vehicle, they decided to make the transition to MVP – Market Value Pricing. MVP delivers the best price around on new Ford and Lincoln models. No fuss, up front pricing. Market Value Pricing is unique because it is more than a simple positioning statement. It changes the way that cars are bought and sold at Olathe Ford Lincoln. With this in mind, we created an entire marketing campaign around this new platform.
THE WORLD OF DIGITAL MARKETING encompasses a lot of different categories: display ads, social media marketing, email marketing, SEO, blogs, PPC… The list goes on and on. Digital marketing is an ever-evolving medium that has become an essential marketing platform for businesses in any industry.
If you looked at your sales over the last year(s) you’ll see peaks when sales are really up and valleys when sales are dismal. Many small business owners (and inexperienced advertising “experts”) will try to spend their way out of a sales valley. The problem is, you can’t. You don’t have enough money in your advertising war chest. In fact very few corporations have deep enough pockets to bring buyers who aren’t in a buying mood into a market.