Want to sell online? It only takes five web pages.

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Want to generate sales from your small business website? Keep It Simple Sister. Don’t sweat the geek-speak. Don’t get caught up in all the bells and whistles and shopping carts (and expense). Forget about programming. All you need are these five pages:

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Work small.

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Small space ads. :15 second tv spots. Outdoor billboards. Twitter posts. The secret to impactful advertising is to work small. Working small distills your thinking down to one single most important, relevant and actionable idea. So that’s where all of our creative starts – with one striking visual, one powerful headline, one repeatable action.  Because if you can solve your marketing problem in :15 seconds or on a billboard, you can solve it in a :30, a :60 or with a multi-media campaign.

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Bullet Points Kill

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Overwhelming your prospective customers with data, and bullet points in an attempt to answer every possible question is easy. Oh, it feels like you’re doing a lot of work, but all you’re really doing is stating the obvious – and the obvious is quickly forgotten.

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Pay-Per-Click and Kansas City’s small businesses

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Google is our Yellow Pages. It’s our encyclopedia. It’s our world, national and local news source. If you want to be found, you want to be found on Google. The fastest, cheapest and easiest way to find yourself on the first page of a Google search is by using their AdWords Pay-Per-Click (PPC) product.

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It’s not easy being one of my clients

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I love featuring my clients in their own ads. They’re so imperfect, so not-ready-for-primetime and yes, sometimes even grating. But they’re real. As a small business in Kansas City, your ads are up against a blur of high-dollar production values and professional talent. The best thing you can do is be yourself.

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Keep your friends close and your mobile customers closer.

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First it was Walmart and the big Box Stores. Then you had to compete with Amazon.com and free shipping. Now, thanks to internet-enabled smartphones your local business in a price battle with every retailer in the world. It’s called “Price Transparency” and it’s turning your neighborhood store into a showroom for online retailers.

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3 things Kansas City consumers want now

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Results. Heroes. Ego.

Your business doesn’t have to deliver all three, but in 2013 you need to give them at least one. And to be honest, if Results is all you’ve got to offer, you better deliver Ego or Heroism as well.

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