Now is the time to push the limits of your brand creative

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As the economy reopens people will be in a hurry to break free from home quarantine and get back to “normal life” again. This is great news for all of us. But just because city and state requirements want you to slowly phase-in your business, that doesn’t mean your marketing strategy should be slowing down. If anything now is the time to announce your presence with authority.

Here’s a few things to keep in mind as we venture into this new normal together.

First of all, don’t panic. Your customers still need you. They want to feel connected again, but right now we’re all in need of a new customer experience. They key now is finding new ways to reach your customers and not only meet but exceed what they’ve come to expect and perhaps maybe even taken for granted.

Talk to your customers. Get your social media game face on. The technology is there to stay connected face to face with the people depending on you. If you’re reopening, make sure your customers know what changes to expect in your procedures. Ensuring you are meeting city and state guidelines is just as important right now as delivering your product.

Be aggressive. This isn’t the time to back off. There is a market out there for what you’re selling, and if you’re sitting on your hands trying to wait it out, you’re gonna miss out on that market share grab. Up close, it might look daunting, but take a step back and you’ll see the bigger picture. Your customers are out there. They’re waiting for you. Now is the time to find new and creative ways to get their attention.

After 45 years in Kansas City, we’ve seen our share of changes, granted nothing that has ever caused such an abrupt hiccup in the economy – but we’ve always been able to adjust, survive and advance. Give us a call.