Get to the Point with Your Messaging


Think fast because your new ad only has 5 seconds to get your message across before you lose your audience.

Doesn’t sound easy, does it?

In fact, that opening line equates to 5 seconds of spoken time in a radio and/or television spot. So, think….if you only have five seconds, what’s the most important thing you’d say about your brand?

It’s a lot harder than you think.

The important thing to remember about your advertising message is you don’t have long. Sure, your average ad is going to be anywhere between :15, to :30, to :60 seconds. You’ve got plenty of time, given your message and platform, to deliver enough crucial information to your audience and make an impact.

But getting that attention is the trick. And to make it more difficult, thanks to modern technology making everything so easily accessible, attention spans are shorter than ever. If you want eyes on your prize, you must get your audience’s attention quick and deliver a clear and concise message.

Think about it like this: You used to have about 12 seconds top before your audiences lose attention with ads. Today, it’s more like 8 seconds. Some say with Millennials, and an increasingly younger generation, it’s closer to 5 seconds.

Now you must decide what’s the most important thing you want to say. When it comes down to it, that time suddenly becomes valuable real estate and how you use it is crucial form your ads opening to its close. Name? Location? Promotion? That :30 seconds goes by quick.

That challenge is exactly what we love about advertising, maximizing your brand potential. Give us a call and let’s chat about how Fasone and Partners can help you get the most out of your brand message.

we live for the challenge of helping you find a new way to reach your audience and maximize your brand messaging. But, in case you haven’t noticed, today’s tech has made it increasingly difficult to not only get an audience’s attention but keep it.

That’s where we come in. Let’s talk