The sells the thing

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Great ideas. Big ideas. Even brilliant, genius, super-duper ideas don’t matter if you can make the sell. A great business is only great because there is someone willing to buy what you’re selling. Great businesses either know how to sell, or they know how to find customers who are willing to buy their ideas.

So, how much is that great idea worth? Whatever someone will pay for it.

The business that cried wolf.

Fasone AdminFasone News

Every business is in a rush to get noticed. You want to stand out. So your marketing sings, and screams and puts on a show. But what happens when I walk into your store… when I talk with your receptionist… as I’m browsing through your aisles? Am I going to be delighted or feel duped?

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Toys for Toddies v.23

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It’s the party of the year!

Our annual Toys for Toddies party will be December 6th from 4 – 7pm at the Boulevard Brewing Co. 2501 Southwest Boulevard, KCMO 64108.

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Going viral can make you famous but not rich

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Everyone wants to go viral. To get re-tweeted. To be “liked.” I do too. It’s magic when it happens. It’s exciting. But it’s all flash and fleeting.

Fly-by viral traffic can make you famous, but it doesn’t convert into sales. At least not at an efficient rate.

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Question Everything.

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We’re an advertising agency. Our job is not to have all the answers, but to be smart enough to know which questions to ask, and then be strong enough to ask them.

If you run across an advertising person or agency or consultant who’s quick with a solution, run away. 

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You’re in or you’re out.

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It doesn’t matter if you’re selling gum or Cadillacs, the majority of Kansas City isn’t ready to buy what you’re offering. They aren’t in the market. They don’t believe they have a problem (bad breath or a Dave Ramsey approved clunker) that’s worth their time/energy solving.

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SEO Voodoo

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The secret to SEO content writing? Don’t write for search engine optimization.

Write for people. Write for results. Write for yourself.

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“Soylent Green is people!” So is the internet.

Fasone AdminFasone News

Strip away all the hype, buzz, voodoo, tweets, posts, blogs, links, acronyms and important sounding jargon and the internet is a communication tool. Email is a tool. Social media is a tool. Mobile is a tool. They’re all vehicles who’s real and only purpose is to connect you and me together.

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