Advertising in the New Normal

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Advertising in the New Normal

The sun is shining just a bit warmer these days. The air is warmer. The skies are bluer. The air feels…fresher? You know what that means – time to do a little spring cleaning. And yes, we’re talking about your marketing and advertising.

Now is the time to take a look at where you are and figure out if you are where you want to be. Because, if you’re not where you want to be, we can get you there.

Let’s get started.

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Find your ROAR in 2021


This past year showed us that after 45 years in business, we’ve got the fortitude to handle anything that comes our way. That’s how we roll at Fasone and Partners.

When you’re surrounded by more questions than answers you need a partner who has been there, done that and knows how to light up the darkness and find the way through. But you also need a partner who will be there for you, a give you and your brand the personal attention you both deserve.

There’s nothing you can throw at us that we can’t knock out of the park because at Fasone and Partners, we do it all:

  • Advertising and Marketing
  • Animation
  • Creative
  • Digital
  • Media
  • PR
  • Public Speaking
  • Websites

Give us a call. 2021 is just getting started. We want your ROAR to be heard this year.

Celebrating 31 years of Toys for Toddies


Every year, we throw an annual holiday party called Toys for Toddies. The history of Toys for Toddies goes back 31 years, several locations and has allowed us to sponsor dozens of local families in need around the holiday season. This year, we couldn’t be together live and in person, so we put together a little video of some of our favorite memories and locations for Toys for Toddies parties over the years.

Take a look at the video below. A special thanks to Outpost Worldwide for helping us put it together.

Toys for Toddies 2020 Live on Facebook

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This year, since we can’t all be together, we’re doing Toys for Toddies a little different. Instead of a big party where everyone can drop off gifts for our adopted families and have a few drinks, we’re going virtual, so we can still connect the safest way possible.

Please join us on Thursday, Dec. 3rd at 3:30 pm on our Toys for Toddies Facebook page. We will be screening a special video we’ve put together featuring some of our favorite Toys for Toddies memories. This will be immediately followed by a livestream on the Facebook page and then we can all connect through Zoom, that way we can at least see all of your smiling faces as well.

You can access all of the information on Facebook, including family wish lists.

Deadline for donations is Tuesday, Dec. 15th at 5 pm. We’re accepting gifts, checks, gift cards and cash, whatever is easiest for you.

As always, we sincerely appreciate your charity and goodwill towards Toys for Toddies.

Happy Holidays!


— Michal and Karol

Positioning your Brand for 2021

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Time to look ahead. And if 2020 has been any indication, planning ahead is not only a good idea but having back up plans to your back up plans is an absolute necessity. That’s where we come in. At Fasone and Partners we specialize in working with local and national businesses.

After 45 years in business, we also know when to keep our foot on the gas, when to ease up, and when to explore new possibilities.

Of course, this means being both flexible and conventional. Having the agility and foresight to handle these changes quickly and efficiently could be a make or marketing opportunities for you.

But the key is having a responsible and motivated agency at your beck and call who can worry about plans B through Z while you worry about your business and taking care of your customers.

In 45 years of working with small businesses of all types, we’re no stranger to helping businesses make those little adjustments when they need to be made. So, give us a call. Let’s have some fun and light the spark that will help you shine in 2021.


2020 and the Rise of Video Consumption

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What a difference a year makes. You’ve probably noticed video consumption has become something of a digital marketing superpower. In fact, we’re just going to assume you’re also reading this on your favorite device. So, think of it like those signs on the sides of newspaper bins around town — if you’re reading this, it’s proof that digital marketing advertising works.

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Is Your Browser Bossing You Around?

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Has this message ever popped up on your browser:

“Cookies are disable in your browser. In order to improve your experience, personalize content and ads, please click accept. You can review our Privacy Policy here.”

What if the consumer does not grant access? How are you supposed to convey your message in a way that captivates and generates business?

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Find your Brand Identity

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If you’re a business owner you’re probably trying to figure out how you’re going to remain relevant. A bad day can lead to a bad week and you start to question your business strategies and marketing techniques. And suddenly, you’re having a brand identity crisis, which can lead to a panic where you want to change everything ASAP.

Don’t do that. Take a deep breathe and we’ll get you through this. Contrary to popular opinion, your logo is not your identity. Sure, it helps, but it’s not who you are on the outside that is going to attract or keep customers.

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