Positioning your Brand for 2021

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Time to look ahead. And if 2020 has been any indication, planning ahead is not only a good idea but having back up plans to your back up plans is an absolute necessity. That’s where we come in. At Fasone and Partners we specialize in working with local and national businesses.

After 45 years in business, we also know when to keep our foot on the gas, when to ease up, and when to explore new possibilities.

Of course, this means being both flexible and conventional. Having the agility and foresight to handle these changes quickly and efficiently could be a make or marketing opportunities for you.

But the key is having a responsible and motivated agency at your beck and call who can worry about plans B through Z while you worry about your business and taking care of your customers.

In 45 years of working with small businesses of all types, we’re no stranger to helping businesses make those little adjustments when they need to be made. So, give us a call. Let’s have some fun and light the spark that will help you shine in 2021.

 

2020 and the Rise of Video Consumption

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What a difference a year makes. You’ve probably noticed video consumption has become something of a digital marketing superpower. In fact, we’re just going to assume you’re also reading this on your favorite device. So, think of it like those signs on the sides of newspaper bins around town — if you’re reading this, it’s proof that digital marketing advertising works.

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Is Your Browser Bossing You Around?

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Has this message ever popped up on your browser:

“Cookies are disable in your browser. In order to improve your experience, personalize content and ads, please click accept. You can review our Privacy Policy here.”

What if the consumer does not grant access? How are you supposed to convey your message in a way that captivates and generates business?

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Find your Brand Identity

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If you’re a business owner you’re probably trying to figure out how you’re going to remain relevant. A bad day can lead to a bad week and you start to question your business strategies and marketing techniques. And suddenly, you’re having a brand identity crisis, which can lead to a panic where you want to change everything ASAP.

Don’t do that. Take a deep breathe and we’ll get you through this. Contrary to popular opinion, your logo is not your identity. Sure, it helps, but it’s not who you are on the outside that is going to attract or keep customers.

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Crisis breeds creativity

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Covid-19 definitely changed the landscape of our economy and has forced some businesses to drastically change the way they function. But make no mistake, even though life, for most of us, was unceremoniously put on pause for two months, companies had to find new ways to conduct business.

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Now is the time to push the limits of your brand creative

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As the economy reopens people will be in a hurry to break free from home quarantine and get back to “normal life” again. This is great news for all of us. But just because city and state requirements want you to slowly phase-in your business, that doesn’t mean your marketing strategy should be slowing down. If anything now is the time to announce your presence with authority.

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Don’t let these uncertain times keep you from hitting your target audience

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Imperfection is slowly becoming a way of marketing. In this 21st century, we’re reasonably concerned about what the face of our company looks like, the way we deliver our messaging, how we package our goods and basically how all facets of everything we do portrays us to our consumers.

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