When building a structure, there is a set way to do so- you follow the blueprints. There is also a set way to make a bed, cook a recipe and drive a car. With advertising, there is no blueprint, no manual, no recipe.
Covid-19 definitely changed the landscape of our economy and has forced some businesses to drastically change the way they function. But make no mistake, even though life, for most of us, was unceremoniously put on pause for two months, companies had to find new ways to conduct business.
As the economy reopens people will be in a hurry to break free from home quarantine and get back to “normal life” again. This is great news for all of us. But just because city and state requirements want you to slowly phase-in your business, that doesn’t mean your marketing strategy should be slowing down. If anything now is the time to announce your presence with authority.
Imperfection is slowly becoming a way of marketing. In this 21st century, we’re reasonably concerned about what the face of our company looks like, the way we deliver our messaging, how we package our goods and basically how all facets of everything we do portrays us to our consumers.
Now we know how the groundhog feels, coming out of our isolation to see if we can tell how much longer the madness is going to endure. Covid-19 has been an absolute game changer in the marketplace. We’re yet to see the peak of the coronavirus here in the United States, but there has been a monumental impact on the way consumers are spending their money and time and that’s not about to change even as businesses start opening their doors again and we try and get back to whatever the “new normal” is. There are a few things to keep your eye on as the world begins to (slowly) open back up again and it all centers around where consumer eyes are going to be.
There are business decisions and advertising decisions. Usually these decisions can be made at the same time. However, these are not usual times.
Right now, it is likely your business is facing a struggle to maintain your market presence. Unfortunately, temporary restrictions are preventing you from being able to reach out to your customers in person as you normally might during stressful times and forcing you to do business in ways you’ve never done before.
It is Fasone & Partners 45th year in the advertising industry and never have we gone through something so abrupt. A true “marketing disruptor” in advertising. Or is it?
There is an upside to this temporary downturn. For the first time, we have been told as a state and nation to stay home. When we stay home, we spend more time on our screens and devices. We read blogs, listen to podcasts, watch television, shop, stream music and socialize online. Whether it is through streaming, network, cable radio, or social, they are all experiencing big spikes. Kansas City is paying attention.
2020: where has it gone? We can’t believe it’s almost spring. It seems like just yesterday our conference room was filled to the brim with gifts, wrapping paper, bows and boxes as we celebrated the 30th anniversary of our Toys for Toddies charity event.
The holiday party was celebrated with some of our favorite clients, associates, friends and family. We ate infamous KC BBQ, played games, laughed and went home with extra happy hearts (and full bellies).
Can advertising help your business? The short and probably obvious answer is YES. But what if you’re a small, locally owned mom and pop shop? That answer…also yes. Word of mouth only gets you so far but without a targeted advertising campaign, eventually your customer growth will plateau and you’re going to need to find a way to grow your customer base. Better to get out in front of that lull before it dooms you.