Manage your social media in 18 minutes a day.

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Most small business owners loves the idea of social media, “it’s free!” Then reality hits, “this takes too much time.” And so those small biz social media accounts go fallow. Can you invest 18 minutes a day? If so, Hootsuite put out a pretty smart … Read More

Media changes. The art of good creative doesn’t.

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Video killed the radio station. Cable TV was primed to be the death of the networks. The internet, eReaders, iPads and dinosaur era publishers burned print to the ground. Now social media, digital gurus, YouTube and the app de jour is fixed to kill every … Read More

Location alone isn’t enough to move your small business

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“Location. Location. Location.” Before online checkouts, easy highway access and a Quiktrip on every corner, the location you chose for your business mattered. Convenience mattered. The right rent in the right neighborhood was like printing money. And while you can still run a business driven … Read More

“TRUSTED BRANDS” Are there any other kinds?

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Sure you can build your business on faster (think QuikTrip and how quickly they check you out), or cheaper (like Cargo Largo). That works right up until someone comes along who’s even faster or cheaper. Everyone else has to build trust. When customers have a … Read More

Why is most advertising so much gruel?

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It's simple really. Most advertising talks about the client, the product or to the cleverness of the ad agency. As a customer who only really cares about my own needs, that (like most advertising) is easy to ignore. There is a really simple fix: Quit … Read More

Want to sell online? It only takes five web pages.

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Want to generate sales from your small business website? Keep It Simple Sister. Don’t sweat the geek-speak. Don’t get caught up in all the bells and whistles and shopping carts (and expense). Forget about programming. All you need are these five pages: Homepage – it will … Read More

Work small.

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Small space ads. :15 second tv spots. Outdoor billboards. Twitter posts. The secret to impactful advertising is to work small. Working small distills your thinking down to one single most important, relevant and actionable idea. So that's where all of our creative starts – with one … Read More

We’re Hiring!

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With the recent addition of a handful of B2B and retail accounts, we're looking to add two people: Account Executive – 3 to 5 years with an agency, media outlet or client-side marketing experience. You'll be working directly with our client partners, as well as … Read More