Advertising in the New Normal

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Advertising in the New Normal

The sun is shining just a bit warmer these days. The air is warmer. The skies are bluer. The air feels…fresher? You know what that means – time to do a little spring cleaning. And yes, we’re talking about your marketing and advertising.

Now is the time to take a look at where you are and figure out if you are where you want to be. Because, if you’re not where you want to be, we can get you there.

Let’s get started.

Determine what worked and what didn’t.

We all know 2020 was a weird one but forget about everything you couldn’t do. How effective were the strategies you did implement last year? What you were able to do well? Note the tactics that didn’t pan out and figure out how to learn from those mistakes.

Research new social media platforms.

Fact: Everyone is on some form of social media. Where are you? Facebook? Twitter? Instagram? Maybe you’re stuck in a rut and not sure how to make that bold first move into new territory. Let’s figure out which social networking platforms are right for you – or tweak what you’re already doing. It’s all about finding the right combination for your success in reaching your customers.

Personalize your strategy.

How well do you know your customers? Do you know how long your repeat customers have been loyal to you? Names? Birthdays? It may be difficult to know all of this information about all of your clients, but making those personal connections goes a long way in creating trust and brand loyalty.

Connect with your community.

How does your business give back to the community? Finding a way to connect with the people can go along way of building a loyal customer base. Besides, people tend to notice companies who genuinely care and are willing to be involved with the community at large.

Find your ROAR.

We’re used to working with businesses of all kinds when it comes to setting a marketing strategy under clouds of uncertainty. But trust us, there’s always a silver lining. Let’s find yours.

Let us help you assess your marketing situation and help you determine how to navigate the waters as we roar deeper into 2021. Give us a call.