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SEO Voodoo
The secret to SEO content writing? Don’t write for search engine optimization. Write for people. Write for results. Write for yourself.
“Soylent Green is people!” So is the internet.
Strip away all the hype, buzz, voodoo, tweets, posts, blogs, links, acronyms and important sounding jargon and the internet is a communication tool. Email is a tool. Social media is a tool. Mobile is a tool. They’re all vehicles who’s real and only purpose is …
Can you hear me now?
Thanks to email, Nigerian princes, loud announcers, Facebook, 50-years of “urgent” TV ads and telemarketers… it’s no longer enough to just have an incredible idea/product/service/business. Today you have to prove yourself worthy of attention BEFORE your idea even gets a glance.
Have you seen your own website today?
Your website isn’t a company brochure that you can print once, then let the boxes gather dust in some closet. Your website is out there, whether you’re paying attention to it or not. So, how long has it been since you updated your website?
Social Media, ROI and the Small Biz Owner
Still question the merits of Social Media? Take a look at this study by Wetpaint and the Altimeter Group. It shows that companies that deeply engage with consumers through social media channels do indeed see a positive impact on their bottom line.
For small businesses, the future isn’t social – it’s mobile.
Soon the distinction between traditional and social marketing won't matter. It's all going mobile. Right now Nielsen reports that 64% of 25-34 year olds own smartphones. 53% of 18-24 year olds do too. Just try to buy a non-smartphone. As it gets harder and harder …
How to Hire an Ad Agency
Forget the dog and pony shows. Scrap the RFPs (Request for Proposals). Instead, take your agency candidates to lunch. Seriously. The reality is, no matter how big or small the agency, three or four people are going to be doing the work on your account. …
Head-scratchers wanted.
At some point we're all sitting too close to our project to see that we're being confusing. Instruction manuals are perfect examples. I'm sure the technical writer thought he was being crystal clear, I mean he understood the manual perfectly. How much better (and useful) …
Go big or go home in 2012.
Planning big is the best way, really the only way, to make great things happen consistently. Sure sometimes you get lucky and greatness falls into your lap, but it's exceedingly rare and fleeting. Big planners are the odds on favorites to have great things – …