Going viral can make you famous but not rich

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Everyone wants to go viral. To get re-tweeted. To be “liked.” I do too. It’s magic when it happens. It’s exciting. But it’s all flash and fleeting.

Fly-by viral traffic can make you famous, but it doesn’t convert into sales. At least not at an efficient rate.

Counting eyeballs that are passing by is a vanity measurement. What you’re really after – if you’re really after making money with your social marketing – are the number of people who want to hear from you tomorrow. After the flash has passed. After the next viral sensation hits.

What are you doing to turn these eyeballs into customers who are excited to hear from you tomorrow? And next week? And next month?