I love featuring my clients in their own ads. They’re so imperfect, so not-ready-for-primetime and yes, sometimes even grating. But they’re real. As a small business in Kansas City, your ads are up against a blur of high-dollar production values and professional talent. The best thing you can do is be yourself.
Hire an outsider to help you craft your message, but don’t leave the delivery to the “professionals.”
Your voice will cut through the commercial clutter like a knife through butter. Use it. As the owner, entrepreneur and head honcho, your customers actually want to hear what you have to say. I mean, who knows your business better than you?
The more you don’t belong on air, in print or online, the more you’re going to stand out.