Sure you can build your business on faster (think QuikTrip and how quickly they check you out), or cheaper (like Cargo Largo). That works right up until someone comes along who’s even faster or cheaper. Everyone else has to build trust.
When customers have a choice, they will always base their buying decisions on who they trust to deliver on the promises being made in their marketing. Period. No trust. No sale.
So what are you doing to become the most trustworthy business in Kansas City? Just saying “trust me” doesn’t cut it. Show me. “Wow!” me. I wanna believe in you.
Because you’re either a trusted brand, or you’re out of business.