Your marketing strategy doesn’t have to change even if your business model does

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Sometimes, the more things change, the more they stay the same. No doubt 2020 has been a game changer and the way we behave as consumers has been altered. But do you know what is still the best way reach new and existing customers?

Okay, trick question. It’s advertising. Oh, you have to be aggressive about it now – you have to know all the little nuances, but you still need to remain a force to be reckoned with.

Only conducting business online? Curbside only? Need to set an appointment? No matter how your business is changing, you still need to find ways to bring customer traffic.

  1. Stay in touch with your customers.
  2. Get creative on a big media reach.
  3. Kick up the social game.
  4. Stay consistent.
  5. Bulk up your online presence.

Marketing to your customers is always an important aspect of running your business. By staying aggressive and consistent with a smart advertising plan, you can:

  • Get ahead of your competitors.
  • Learn more about your target audience.
  • Build on your business relationships.
  • Set yourself up for success in the future.

Now is not the time to put the brakes on your marketing efforts. It’s your opportunity to be more strategic than ever and better market to your customers. Trust us. We’ve been doing this for 45 years in Kansas City, working with small businesses and helping them adjust and adapt to changing times….and in 45 years, KC has changed a lot. One thing that hasn’t is our dedication to making sure life’s little changes don’t disrupt the way you do business.