There, I’ve said it. I’ll probably have my Ad Man card revoked, but if I can save just one small business, one start-up, one store owner from getting the “branding” pulled over their eyes it will be worth it.
The most important small biz decision of today or every day.
Are you in or are you out? I can spend my entire day on the intake… checking email, reading posts, absorbing big data, putting out fires, planning, revising, revisiting, Googling this and that. I bet you can too.
3 things Kansas City consumers want now
Results. Heroes. Ego. Your business doesn’t have to deliver all three, but in 2013 you need to give them at least one. And to be honest, if Results is all you’ve got to offer, you better deliver Ego or Heroism as well.
The sells the thing
Great ideas. Big ideas. Even brilliant, genius, super-duper ideas don’t matter if you can make the sell. A great business is only great because there is someone willing to buy what you’re selling. Great businesses either know how to sell, or they know how to …
The business that cried wolf.
Every business is in a rush to get noticed. You want to stand out. So your marketing sings, and screams and puts on a show. But what happens when I walk into your store… when I talk with your receptionist… as I’m browsing through your …
Toys for Toddies v.23
It’s the party of the year! Our annual Toys for Toddies party will be December 6th from 4 – 7pm at the Boulevard Brewing Co. 2501 Southwest Boulevard, KCMO 64108.
Psst. Buddy, wanna buy a billion impressions. Cheap?
Anyone can sell you millions (billions?) of media impressions on the cheap. It’s not hard. But even at pennies per click, it’s at best a waste. At worst those gazillions of cheap impressions are going to cost you business.
Going viral can make you famous but not rich
Everyone wants to go viral. To get re-tweeted. To be “liked.” I do too. It’s magic when it happens. It’s exciting. But it’s all flash and fleeting. Fly-by viral traffic can make you famous, but it doesn’t convert into sales. At least not at an …
Question Everything.
We’re an advertising agency. Our job is not to have all the answers, but to be smart enough to know which questions to ask, and then be strong enough to ask them. If you run across an advertising person or agency or consultant who’s quick …
You’re in or you’re out.
It doesn’t matter if you’re selling gum or Cadillacs, the majority of Kansas City isn’t ready to buy what you’re offering. They aren’t in the market. They don’t believe they have a problem (bad breath or a Dave Ramsey approved clunker) that’s worth their time/energy …